I have been a focus group moderator for over 15 years. I love finding out what participants feel and think whether it be in person or through the Web.
When I started moderating groups, I took MRIA courses to enhance my skills.
Bilingual, generic I have moderated groups or conducted interviews in every province. I have also conducted on-line groups.
Although I have worked on a variety of mandats over the years, I have worked quite extensively in the financial services sector. I conducted groups or interviews that related to many different aspects such as:
- Service offer
- Client service
- Client satisfaction
- Image and branding
- Ad testing (tv, radio, web, written, etc)
- Product positioning
- Distribution networks
- Website (usability, testing, etc)
- Communication tools and strategies
- Products (credit cards, loyalty cards, etc)
- Specialized offers or products (credit margins, etc.)
I have also worked in many other sectors such as tourism, real estate, government departments and agencies, airlines, loteries and games, public transport, telecommunications, etc.
I do not manage projects however which is why I almost exclusively work for research firms directly.